The People Behind Triangle2

Triangle2 team members have over 100 years combined experience in nonprofit strategy and operations. We’ve been supporting YMCAs, churches, charitable organizations and nonprofits in advancing their mission for 20 years. In addition to our core team, we have a large network of providers who regularly collaborate with us based on our clients’ needs.

Lori Swann


Tom Massey


Brian Kridler
Wes Bender
Kim Looby
Darcy Celletti
Casey Klein
Andrew Roberts
Rich Zingale
Kelly Raglin
Ashley Davis
Megan Golder
Terry Doster
Christie White

Connect with our team

We look forward to hearing from you. 

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Lori Swann


Phone: ‭(615) 948-9622‬

Lori Swann offers leadership to Triangle2’s Marketing, Market Research and Membership Development Consulting. Working directly with staff and volunteers, Lori develops creative effective marketing, communications or business plans that get the job done while keeping the organization’s mission at the forefront.

In the area of Membership Development, Lori enjoys working directly with membership organizations to develop growth strategies through increased recruitment and retention.

After a short stint in health care after graduation, Lori began her YMCA career at the YMCA of Middle Tennessee where she spent 15 years. Her many roles and responsibilities included Branch Executive, Vice President of Marketing and Senior Vice President of Operations. Lori also served as project manager for the Institute of the Healing Arts, a healthcare collaboration in Nashville, Tennessee. In 2000, Lori left the Y to become a founding partner of Triangle2.

A graduate of Middle Tennessee State University with a degree in mass communications/public relations, Lori also has an MBA from Vanderbilt University.

Family & Free Time:
Lori lives with her family and three dogs on a farm outside of Nashville, TN.

Tom Massey


Phone: (212) 759-7513‬

Tom Massey uses his 40 years leading and consulting nonprofit organizations to develop solutions that make measurable, significant improvement in people’s lives. His passion is to ensure every dollar contributed to an organization produces the results promised in their mission statement and strategic plan.

Tom’s Four Point Planning process has helped hundreds of organizations use primary research to develop strategies that ensure their mission and programs are relevant to their market for the future. Tom has worked with local, national, and international YMCAs, churches, health organizations, schools, sports organizations, museums, associations, and other charities.

In 2000 Tom and four friends started Triangle2 to provide integrated professional services for the social sector. Prior to that he was the Head of Program Services and Senior Consultant for the YMCA of the USA. Tom began his career in YMCA leadership positions (CEO, COO, Branch Executive) in Miami, Orlando, and Warren, Arkansas.

Tom was the author of YMCA Character Development, co-author of YMCA Program Strategies, and editor on 6 other books. He developed Just Make Your Mark, an online application to help people discover how they can help others. Tom was a member of the USA Today Baby Boomer Panel and YMCA representative to the United States Olympic Committee. He has BS and MS degrees from Henderson State University and ABD from the University of Southern Mississippi.

Tom splits time between Celebration, Florida and Bryant, Arkansas, where he spends as much time as possible enjoying sports with his 3 grandsons.

Brian Kridler


Phone:  (614) 420-6001‬

Prior to joining Triangle2, Brian enjoyed a YMCA career that spanned 32 years and began as an archery instructor and cabin counselor at YMCA Camp Speers in the Pocono Mountains of Pennsylvania.

Most recently, Brian served as the Executive Vice President for Strategy & Innovation at the YMCA of Greater Houston where he led strategic planning and real estate development efforts within the Association. With the great COVID-19 “pivot” of 2020, Brian was asked to lead Houston forward into producing virtual offerings and facility innovation while at the same time working with the senior leadership team to move down the path toward a reinvention of the Y’s membership model in light of the pandemic. Between mid-March and his departure at the end of July, the Houston Y had published more than 500 videos, completed three major facility renovations and five facility refreshes, transformed four day-camp pavilions into attractive, engaging outdoor venues for group exercise and youth programming, re-developed a plan for a new YMCA open air facility, and launched a new Impact Membership product.

Prior to joining the Houston team, Brian served for 6 years at the YMCA of Central Ohio as both the COO and as a VP for Strategy and Innovation. During that time, Brian developed partnerships with two local municipalities that resulted in two fully-funded new Y facilities while at the same time leading a state-wide coalition of Ys into an innovative and collaborative membership partnership with one of Ohio’s largest and most progressive health systems, OhioHealth.

Brian’s work as an innovation consultant began in 2008 at YUSA where he served for four years as a national Project Director for Strategic Innovation. Working with his colleague Maura Shea, Brian developed and published for YUSA, The Big Picture DeckTM, a serendipitous offshoot of their first innovation project at YUSA. The deck became a critical tool in Brian’s next project, the creation of the Y’s Living Our Cause strategy to support organizational behavior change across the movement in the wake of brand revitalization.

Brian works from his home in Lewis Center, Ohio where he lives with his two children, Bailey and Cole, his partner Stacey and her two children, Grace and Lucas, a dog and two cats. Brian has a liberal arts degree from Mercyhurst University and two years of graduate work at Ohio State.

In his spare time, Brian plays as much soccer as his old legs can handle!

Wes Bender


Phone:  (770) 490-4946

Wes Bender graduated from Lipscomb University in 2002 with degrees in Biology, German and Bible. He is a co-author of the book, Strengthening the Organizational Heart: 15 Timeless Lessons from John R. Mott.

Wes served on staff for the Metro Atlanta YMCA from 2004-2014. There, he provided leadership as the Director of Youth and International Initiatives. In this role, Wesley led a major strategic agenda titled, “Inspire Teen Leadership.”

Through a strong desire for non-profit and social sector organizations to create deeper impact, Wes founded The Cause Driven Consulting Group. The focus of this firm was customized outcome tools measuring social capital as well as Youth Development innovation.

Wes served as Senior Consultant for Daxko T2 Consulting where his areas of expertise included Planning, Primary Market Research, Volunteer Development, Program Innovation/Implementation, Diversity Initiatives, Impact Measurement and Emotional Intelligence.

In addition to his non-profit work with Triangle2, Wes also serves as a College and Young Adult Minister in Nashville, TN. He and his gorgeous bride, Leanne, benefit greatly from being a part of this work in partnership with Woodmont Hills Church. They have two handsome sons, Jackson and Philip, and one beautiful daughter, Elizabeth.

Although connecting with other organizations and thousands of non-profit leaders during the course of the year keeps him extremely motivated, the majority of his energy comes from sitting around the dinner table, connecting with family and friends.

Kim Looby


Phone: ‭(336) 414-4830‬

Kim has over 30 years of experience in both operations and fundraising at the local and national YMCA level. She has led annual and capital campaigns and worked on program funding initiatives helping to raise over $30 million. She was recruited by YMCA of the USA to assume a National Network Consultant position, consulting with 27 CEOs and their Boards throughout the country on operational performance, organizational succession planning, fund development, board development, public policy and strategic planning. Along with her operation experience, Kim brings solid experience in healthcare administration and business development. She assisted in developing a strategic partnership between a large physical therapy company and one of the largest hospital corporations in America. She also initiated the joint venture of several physical therapy clinics in partnership with a large orthopedic group that produced $1 million in additional revenue for the company. Kim brings her strong YMCA experience and strategic thinking to grow her clients’ financial development programs and advance their charitable mission. Kim is married and has three daughters.

Darcy Celletti


Phone:  (253) 861-4961‬

Darcy has dedicated her career to advancing social impact with and within local, national, and international communities. As a trusted leader and curator of multi-sector strategic partnerships and collective impact initiatives, Darcy skillfully brings people and Ideas together, centering community voice and innovation within program, system and enterprise solutions.

Prior to launching her consulting business, Intent 2 Impact, Darcy was the Vice President and Chief Community Impact Officer for the YMCA (WA). During her tenure she opened a state of the art, $25M YMCA as the executive director, growing membership from 12,500 to over 20,000 in her first year of operations and created the YMCA Center for Community Impact, to improve the health, education, and justice outcomes across two counties in Washington State.

Darcy has also served as a national project leader, facilitating community and enterprise-wide innovation, system change, and process improvement initiatives, including the Gulick Project, Activate America, Action Communities for Health Innovation and Environmental Change. Darcy holds a BA in Communications from Washington State University and Master of Public Health (MPH) from Portland State University and resides in the great northwest.

Casey Klein​


Phone: (720) 668-6737‬

Casey has enjoyed a career in the non-profit industry for the past 32 years. Beginning his career with the YMCA of Metropolitan Denver, then onto the YMCA of the Pikes Peak Region, finally spending 15 years as the Vice President of Operations with the YMCA of Metropolitan Dallas. He has administered two resident camps in Texas before returning to his roots in Colorado and leading a large resident camp through the pandemic. Casey has also worked with churches, schools and chambers, volunteering his time to lead strategic planning, fundraising and leadership development. 

During his career, Casey has overseen 25 annual scholarship campaigns, and 5 different capital campaigns raising over $30M combined. Casey also put together a campaign which quickly raised $1M during the pandemic that prevented his camp from operating.

A faculty for many YUSA national trainings, he is well versed in facilitating groups in creating new strategic goals and creating opportunities to learn and develop. Casey excels at membership development and led the Gulick Collaborative, a national change initiative for the Dallas Y with responsibilities included introducing, implementing, and tracking a comprehensive initiative for hundreds of staff and volunteers. 

Casey and his wife Jennifer live in Colorado on top of a mountain at about 8500 feet. While the snow is prevalent in the winter and spring, so is the wildlife! His three sons: Kelly, Levi and Jackson are now all grown up involved in their own careers. When the opportunity presents itself, Casey enjoys woodworking and tool shopping. Casey is an avid runner, and spends a lot of time mountain biking, hiking, and walking his two dogs.

andrew roberts


Phone: ‭(614) 800-3901‬

25 years of non-profit experience including CEO and COO roles at multiple YMCAs, Volunteers of America, and other non-profits.
Spent 3 years as a Senior Consultant at YMCA of the USA managing a team of 9 consultants delivering strategic and operational consulting projects to 250 YMCAs.
Specializes in business planning and operational finance, including federal and state grant programming, child care, housing and health care.
Experience in strategic planning, CEO search, innovation, board development and financial development.
Prior experience at PricewaterhouseCoopers, Boston University, and has public company experience.
Master Management of Human Services from Florence Heller School and MBA from Harvard Business School.
Andrew offices out of Columbus, OH.

Rich Zingale


Phone: (614)-981-5650

Rich began his property, project and construction management career over 30 years ago with 27 years being within the YMCA movement.    

Over the past decade, Rich served as the Association Executive Director of Facilities, Vice President of Asset Advancement and Vice President of Facilities with the YMCA of Central Ohio.  In his capacity, he led the overall property management, annual capital reinvestment and project management work for the organization.  He served under contract for multiple municipal partners as design/ construction consultant for new YMCA projects resulting in two concurrent buildings opening withing 2 months of one another.  Rich also served as owner’s representative for the Whitehall Community Park YMCA project which won the 2020 Ohio Parks and Recreation Governor’s Award.  When not engaged with new Y projects, Rich’s focus was on developing tools for capital reinvestment planning, facility condition assessments, energy procurement and overall property process improvements.

Prior to joining the Central Ohio Y, Rich served for 17 years at the YMCA of Metropolitan Milwaukee as Senior Property Director and Director of Facility Operations.  During his tenure, he served as project manager for major renovations and new facility construction as well as performed hands-on oversight of numerous suburban and urban properties including K-8 charter schools and childcare sites.

Rich holds a base of operations at his home in Blacklick, Ohio where he lives with his wife Elizabeth, his three children, Zachary, Camilla and Annabella as well as their four dogs.  Rich studied chemical engineering at the University of Arkansas-Fayetteville and mechanical engineering at The University of Wisconsin-Milwaukee.

Whenever time permits, Rich loves to retreat to his workshop to express his artistic side by constructing custom one-off furniture pieces and other various creative projects. 

Kelly Raglin


Phone: ‭(615) 714-1081‬

Kelly Raglin brings over 35 years of non-profit experience to Triangle2.  His strong communication skills help create collaborations with schools, sports organizations, churches and other mission focused charities.  Kelly’s passion to bring needed services to underserved communities has expanded Triangle2’s reach across the country.

Raised in southeastern Kentucky, Kelly began his YMCA career in Nashville in 1989.  As his career and family grew, the YMCA took him to Jacksonville FL, Saint Paul MN, Houston and Fort Worth TX Associations.

A graduate of the University of the Cumberlands, Kelly also received his MBA in Non Profit Management  from Springfield College in 2009.

Kelly lives with his wife outside of Nashville, TN and enjoys spending time with his family, playing golf and kayak fishing.

Ashley Davis

Ashley Davis is a Senior Analyst for Triangle2 Solutions, predominately focused on Market Research and Membership Engagement. Previously, Ashley served as the Operations and Change Management Coordinator for G42 Leadership Academy, a nonprofit organization in Mijas, Spain. She graduated with honors from the University of Pittsburgh with a degree in Business Administration and has spent the better part of the last 5 years residing in Asia and Europe. Currently, she lives in Denver, Colorado with her partner and her dog, Franklin.

Megan Golder

Megan has joined the Triangle2 team as a research assistant. She recently left the Y after about 15 years with them to lead the marketing and communications team at an international conservation organization. Megan spent her time in the Y working in a variety of areas including membership, youth programming, teen development developing plans for consistency and engagement across the association. She spent her time with the Y in both Tampa and Atlanta.
Megan is a graduate of The University of Georgia’s Terry College of Business and is an avid DAWGS fan! In her spare time, she likes to spend time with her husband and daughter and loves to travel.

Terry Doster


Phone:  (813) 505-4414

Terry has recently retired from 25+ years with the YMCA where she served in several positions including Program Development, Executive Director, Staff Development and Training. Terry has worked with Triangle2 Partners since 2002. Terry’s organizational abilities and YMCA background has provided opportunities to be selected as the Training Partner YMCA in conjunction with YMCA of the USA since 2005 where they have placed in the top three in the nation each year with productivity, meeting goals and delivering trainings for the state of Florida and Puerto Rico. When not working, she enjoys attending games for the Tampa Bay Rays and Tampa Bay Buccaneers along spending time at the beach, and traveling. Terry is a graduate of Lock Haven State University, Lock Haven PA in Health, Physical Education and Recreation

Christie White


Phone: ‭(615) 300-3090

Christie is a dynamic force, dedicated to helping mission-driven organizations embody their core values. In her dual role at Triangle2, she serves as the Project Manager for Market Research, collaborating with
clients to craft, edit, and launch surveys, along with conducting insightful interviews. Additionally, Christie partners with clients to facilitate the execution and operationalization of their strategic visions.

After earning a Finance degree from the University of Tennessee, Christie’s first decade in the workforce was marked by relationship-building and diverse experiences in marketing, management, and
operations in both the nonprofit and for-profit realms. She served the YMCA of Middle Tennessee in Membership and Development by raising capital, building community awareness, and overseeing the country’s fastest-selling membership program. She also held the position Marketing Director at Big Idea Productions, the creators of VeggieTales, where she spent four years launching video, audio, and theatrical releases to the Christian Market. While raising her children, she continued leveraging her marketing and management skills to foster the growth of small businesses across various industries, including real estate development and service industries.

Christie and her husband, Kelly, have three young adult children. She is a disaster responder for Hope Force International and is actively involved at church and volunteers for Young Life. Her love for travel and the outdoors adds vibrant dimensions to her life.

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