Clarify Your Message. Know Your Community. Deepen Your Impact.

We help mission-driven organizations amplify their voice through data-driven marketing and communications strategies that build trust and drive measurable growth.

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Brand Awareness & Perception Studies: Utilizing Data to Define Here and And Strategies to Get You to There

To move forward, you will first need to understand where you stand. Our research provides a clear, data-backed picture of your current brand perception among key stakeholders, including members, donors, and the community. We turn complex data into actionable insights, providing a solid foundation to refine your messaging and strengthen your market position.

Our Services Include:

Stakeholder Surveys

Gauge awareness and sentiment across the community, members, staff or program participants.

Perception Analysis

Identify how your non-profit is understood and where opportunities for clarity exist.

Competitive Landscape Review

Benchmark your position against peer organizations to uncover strategic advantages.

Community and Service Area Analytics

Leverage ESRI's powerful mapping and demographic tools to understand your service area. We analyze population trends, community needs, and competitive landscapes to help you strategically position your organization for growth.

Testimonials

Hear From Our Clients

Triangle2's research and strategic insights were critical to overcoming our brand challenges and exceeding awareness goals, allowing us to better serve the Houston community.

Stacey Morella

YMCA of Greater Houston

Hear From Our Clients

Triangle2's research and strategic insights were critical to overcoming our brand challenges and exceeding awareness goals, allowing us to better serve the Houston community.

Stacey Morella

YMCA of Greater Houston

Hear From Our Clients

Triangle2's research and strategic insights were critical to overcoming our brand challenges and exceeding awareness goals, allowing us to better serve the Houston community.

Stacey Morella

YMCA of Greater Houston

Marketing & Communications Support & Strategy

We know that non-profit marketing teams are stretched thin and asked to do more with less. That's why we create custom solutions that come alongside as your partner. We work collaboratively with your team to develop solutions that meet your needs. From shaping your core narrative to planning strategic campaigns, our goal is to ensure your message resonates, your reach expands, and your relationships with stakeholders deepen.

Examples of our solutions include:

Messaging Frameworks, Narrative Development, Creative Campaign Concepts

Develop clear communication strategies, build engaging campaigns, and design creative ideas to deliver meaningful results.

Strategic Marketing & Channel Planning

Identify the most effective channels to reach your audience and achieve your goals.

Operational Effectiveness & Marketing Operations

Evaluation of marketing structure and systems to optimize performance and efficiency with custom solutions that may include streamlined workflows, improved tech and systems, inhouse and outsourced resources, and other solutions.

Custom Solutions

Whether you need collateral support, increased operational efficiency, marketing & communications plans or any other support, our team can help provide the support and solutions you need.

FAQs

Answers to common questions about our process, services, and how we work.

Who can benefit from your brand awareness and perception studies?

Any mission-driven organization looking to better understand their current brand position, improve messaging, and grow their impact can benefit from our research and analysis.

How do you tailor your marketing strategies to fit our organization’s needs?

We work closely with your team to understand your goals, audience, and resources. Every solution—from campaign planning to operational improvements—is customized to your unique challenges and objectives.

What types of data do you use in your analysis?

We leverage a combination of stakeholder surveys, demographic data, competitive benchmarking, and analytics tools like ESRI to provide comprehensive, actionable insights.

Can you help if we already have a marketing team in place?

Absolutely! We often partner with in-house marketing professionals to expand their capacity, provide strategic guidance, and deliver specialized support where it's needed most.

How do I get started with your services?

Simply schedule a free consultation with our team. We’ll discuss your needs and show you how we can help clarify your message and achieve your marketing goals.

Who can benefit from your brand awareness and perception studies?

Any mission-driven organization looking to better understand their current brand position, improve messaging, and grow their impact can benefit from our research and analysis.

How do you tailor your marketing strategies to fit our organization’s needs?

What types of data do you use in your analysis?

We leverage a combination of stakeholder surveys, demographic data, competitive benchmarking, and analytics tools like ESRI to provide comprehensive, actionable insights.

Can you help if we already have a marketing team in place?

Absolutely! We often partner with in-house marketing professionals to expand their capacity, provide strategic guidance, and deliver specialized support where it's needed most.

How do I get started with your services?

Simply schedule a free consultation with our team. We’ll discuss your needs and show you how we can help clarify your message and achieve your marketing goals.

Who can benefit from your brand awareness and perception studies?

Any mission-driven organization looking to better understand their current brand position, improve messaging, and grow their impact can benefit from our research and analysis.

How do you tailor your marketing strategies to fit our organization’s needs?

What types of data do you use in your analysis?

We leverage a combination of stakeholder surveys, demographic data, competitive benchmarking, and analytics tools like ESRI to provide comprehensive, actionable insights.

Can you help if we already have a marketing team in place?

Absolutely! We often partner with in-house marketing professionals to expand their capacity, provide strategic guidance, and deliver specialized support where it's needed most.

How do I get started with your services?

Simply schedule a free consultation with our team. We’ll discuss your needs and show you how we can help clarify your message and achieve your marketing goals.

Ready to Amplify Your Impact?

You understand your community's needs; we know how to connect with them. By combining our marketing and communications expertise with your mission-driven purpose, we can create strategies that deliver real impact.

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