The People Behind Triangle2

Triangle2 team members have over 100 years combined experience in nonprofit strategy and operations. We’ve been supporting YMCAs, churches other charitable organizations and nonprofits in advancing their mission for 20 years. In addition to our core team, we have a large network of providers who regularly collaborate with us on projects based on the needs of our clients.

Lori Swann

CEO

Tom Massey

President

Brian Kridler

Senior Consultant

Wes Bender

Senior Consultant

Kim Looby

Senior Consultant

Darcy Celletti

Consultant

Casey Klein

Consultant

Lacey LaPointe

Consultant

Kelly Raglin

Consultant

Megan Golder

Research Assistant

Terry Doster

Planning Coordinator

Ashley Davis

Senior Analyst

Andrew Roberts

Consultant

Connect with our team

We look forward to hearing from you. 

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Lori Swann

Contact: [email protected] 

Lori Swann offers leadership to Triangle2’s Marketing, Market Research and Membership Development Consulting. Working directly with staff and volunteers, Lori develops creative effective marketing, communications or business plans that get the job done while keeping the organization’s mission at the forefront.

In the area of Membership Development, Lori enjoys working directly with membership organizations to develop growth strategies through increased recruitment and retention.

Background:
After a short stint in health care after graduation, Lori began her YMCA career at the YMCA of Middle Tennessee where she spent 15 years. Her many roles and responsibilities included Branch Executive, Vice President of Marketing and Senior Vice President of Operations. Lori also served as project manager for the Institute of the Healing Arts, a healthcare collaboration in Nashville, Tennessee. In 2000, Lori left the Y to become a founding partner of Triangle2.

Education:
A graduate of Middle Tennessee State University with a degree in mass communications/public relations, Lori also has an MBA from Vanderbilt University.

Family & Free Time:
Lori lives with her family and three dogs on a farm outside of Nashville, TN.

Tom Massey

Contact: [email protected]

Tom Massey uses his 40 years leading and consulting nonprofit organizations to develop solutions that make measurable, significant improvement in people’s lives. His passion is to ensure every dollar contributed to an organization produces the results promised in their mission statement and strategic plan.

Tom’s Four Point Planning process has helped hundreds of organizations use primary research to develop strategies that ensure their mission and programs are relevant to their market for the future. Tom has worked with local, national, and international YMCAs, churches, health organizations, schools, sports organizations, museums, associations, and other charities.

In 2000 Tom and four friends started Triangle2 to provide integrated professional services for the social sector. Prior to that he was the Head of Program Services and Senior Consultant for the YMCA of the USA. Tom began his career in YMCA leadership positions (CEO, COO, Branch Executive) in Miami, Orlando, and Warren, Arkansas.

Tom was the author of YMCA Character Development, co-author of YMCA Program Strategies, and editor on 6 other books. He developed Just Make Your Mark, an online application to help people discover how they can help others. Tom was a member of the USA Today Baby Boomer Panel and YMCA representative to the United States Olympic Committee. He has BS and MS degrees from Henderson State University and ABD from the University of Southern Mississippi.

Tom splits time between Celebration, Florida and Bryant, Arkansas, where he spends as much time as possible enjoying sports with his 3 grandsons.

Brian Kridler

Contact: [email protected]

Prior to joining Triangle2, Brian enjoyed a YMCA career that spanned 32 years and began as an archery instructor and cabin counselor at YMCA Camp Speers in the Pocono Mountains of Pennsylvania.

Most recently, Brian served as the Executive Vice President for Strategy & Innovation at the YMCA of Greater Houston where he led strategic planning and real estate development efforts within the Association. With the great COVID-19 “pivot” of 2020, Brian was asked to lead Houston forward into producing virtual offerings and facility innovation while at the same time working with the senior leadership team to move down the path toward a reinvention of the Y’s membership model in light of the pandemic. Between mid-March and his departure at the end of July, the Houston Y had published more than 500 videos, completed three major facility renovations and five facility refreshes, transformed four day-camp pavilions into attractive, engaging outdoor venues for group exercise and youth programming, re-developed a plan for a new YMCA open air facility, and launched a new Impact Membership product.

Prior to joining the Houston team, Brian served for 6 years at the YMCA of Central Ohio as both the COO and as a VP for Strategy and Innovation. During that time, Brian developed partnerships with two local municipalities that resulted in two fully-funded new Y facilities while at the same time leading a state-wide coalition of Ys into an innovative and collaborative membership partnership with one of Ohio’s largest and most progressive health systems, OhioHealth.

Brian’s work as an innovation consultant began in 2008 at YUSA where he served for four years as a national Project Director for Strategic Innovation. Working with his colleague Maura Shea, Brian developed and published for YUSA, The Big Picture DeckTM, a serendipitous offshoot of their first innovation project at YUSA. The deck became a critical tool in Brian’s next project, the creation of the Y’s Living Our Cause strategy to support organizational behavior change across the movement in the wake of brand revitalization.

Brian works from his home in Lewis Center, Ohio where he lives with his two children, Bailey and Cole, his partner Stacey and her two children, Grace and Lucas, a dog and two cats. Brian has a liberal arts degree from Mercyhurst University and two years of graduate work at Ohio State.

In his spare time, Brian plays as much soccer as his old legs can handle!

Wes Bender

Contact: [email protected]

Wes Bender graduated from Lipscomb University in 2002 with degrees in Biology, German and Bible. He is a co-author of the book, Strengthening the Organizational Heart: 15 Timeless Lessons from John R. Mott.

Wes served on staff for the Metro Atlanta YMCA from 2004-2014. There, he provided leadership as the Director of Youth and International Initiatives. In this role, Wesley led a major strategic agenda titled, “Inspire Teen Leadership.”

Through a strong desire for non-profit and social sector organizations to create deeper impact, Wes founded The Cause Driven Consulting Group. The focus of this firm was customized outcome tools measuring social capital as well as Youth Development innovation.

Wes served as Senior Consultant for Daxko T2 Consulting where his areas of expertise included Planning, Primary Market Research, Volunteer Development, Program Innovation/Implementation, Diversity Initiatives, Impact Measurement and Emotional Intelligence.

In addition to his non-profit work with Triangle2, Wes also serves as the part-time preaching minister for West End Church of Christ in Nashville, TN. He and his gorgeous bride, Leanne, benefit greatly from the work God has been doing there for multiple Generations. They have two handsome sons, Jackson and Philip, and one beautiful daughter, Elizabeth.

Although connecting with other organizations and thousands of non-profit leaders during the course of the year keeps him extremely motivated, the majority of his energy comes from sitting around the dinner table, connecting with family and friends.

Kim Looby

Contact: [email protected]
Kim has over 30 years of experience in both operations and fundraising at the local and national YMCA level. She has led annual and capital campaigns and worked on program funding initiatives helping to raise over $30 million. She was recruited by YMCA of the USA to assume a National Network Consultant position, consulting with 27 CEOs and their Boards throughout the country on operational performance, organizational succession planning, fund development, board development, public policy and strategic planning. Along with her operation experience, Kim brings solid experience in healthcare administration and business development. She assisted in developing a strategic partnership between a large physical therapy company and one of the largest hospital corporations in America. She also initiated the joint venture of several physical therapy clinics in partnership with a large orthopedic group that produced $1 million in additional revenue for the company. Kim brings her strong YMCA experience and strategic thinking to grow her clients’ financial development programs and advance their charitable mission. Kim is married and has three daughters.

Darcy Celletti

Contact: [email protected]
Darcy has dedicated her career to advancing social impact with and within local, national, and international communities. As a trusted leader and curator of multi-sector strategic partnerships and collective impact initiatives, Darcy skillfully brings people and Ideas together, centering community voices within program, policy, system and enterprise solutions. Prior to launching her consulting business, Intent 2 Impact, Darcy was the Vice President and Chief Community Impact Officer for the YMCA (WA). During her tenure she opened a new $25M YMCA as the executive director, growing membership from 12,500 to over 20,000 in her first year of operations and created the YMCA Center for Community Impact to improve the health, education, and justice outcomes across two counties in Washington State. Darcy has also served as a national project leader, facilitating community and enterprise-wide innovation, system change, and process improvement initiatives, including the Gulick Project, Activate America, Action Communities for Health Innovation and Environmental Change. Darcy holds a BA in Communications from Washington State University and Master of Public Health (MPH) from Portland State University and resides in the great northwest.

Casey Klein​

Contact: [email protected]

Casey has enjoyed a career in the non-profit industry for the past 32 years. Beginning his career with the YMCA of Metropolitan Denver, then onto the YMCA of the Pikes Peak Region, finally spending 15 years as the Vice President of Operations with the YMCA of Metropolitan Dallas. He has administered two resident camps in Texas before returning to his roots in Colorado and leading a large resident camp through the pandemic. Casey has also worked with churches, schools and chambers, volunteering his time to lead strategic planning, fundraising and leadership development. 

During his career, Casey has overseen 25 annual scholarship campaigns, and 5 different capital campaigns raising over $30M combined. Casey also put together a campaign which quickly raised $1M during the pandemic that prevented his camp from operating.

A faculty for many YUSA national trainings, he is well versed in facilitating groups in creating new strategic goals and creating opportunities to learn and develop. Casey excels at membership development and led the Gulick Collaborative, a national change initiative for the Dallas Y with responsibilities included introducing, implementing, and tracking a comprehensive initiative for hundreds of staff and volunteers. 

Casey and his wife Jennifer live in Colorado on top of a mountain at about 8500 feet. While the snow is prevalent in the winter and spring, so is the wildlife! His three sons: Kelly, Levi and Jackson are now all grown up involved in their own careers. When the opportunity presents itself, Casey enjoys woodworking and tool shopping. Casey is an avid runner, and spends a lot of time mountain biking, hiking, and walking his two dogs.

Lacey LaPointe

Contact: [email protected]

Lacey is a dynamic change agent with over 20 years of proven experience in development, leadership, marketing and communications. Leading nonprofit organizations, she successfully managed high level fundraising and marketing teams by raising funds for support and launching brand transitions. As a servant leader, Lacey is committed to maintaining the balance between supporting mission and vision of an organization with funding priorities and programming opportunity.

Lacey has comprehensive experience in budgeting, fundraising, marketing, communications, leadership development and training. She specializes in strategic planning, capital campaign planning, feasibility, and employee engagement.

As a dynamic public speaker and storyteller, Lacey has been successful at engaging a number of stakeholders and community partners resulting in more than $180M in funding.

Kelly Raglin

Contact: [email protected]

35 years of nonprofit leadership and management positions.

Served as ministers of administration and recreation in thriving churches.

YMCA Executive Director in Texas, Tennessee, Minnesota, and Florida.

As Executive Director of the Rooftop Foundation won the Frist Innovation in Action Award Offices from Nashville, Tennessee.

Megan Golder

Contact: [email protected]

Megan has joined the Triangle2 team as a research assistant. She recently left the Y after about 15 years with them to work on staff and team development for a local school photography company. Megan spent her time in the Y working in a variety of areas including membership, youth programming, teen development developing plans for consistency and engagement across the association. She spent her time with the Y in both Tampa and Atlanta. Megan is a graduate of The University of Georgia’s Terry College of Business and is an avid DAWGS fan! In her spare time, she likes to spend time with her family and loves to travel.

Terry Doster

Contact: 

Terry has recently retired from 25+ years with the YMCA where she served in several positions including Program Development, Executive Director, Staff Development and Training. Terry has worked with Triangle2 Partners since 2002. Terry’s organizational abilities and YMCA background has provided opportunities to be selected as the Training Partner YMCA in conjunction with YMCA of the USA since 2005 where they have placed in the top three in the nation each year with productivity, meeting goals and delivering trainings for the state of Florida and Puerto Rico. When not working, she enjoys attending games for the Tampa Bay Rays and Tampa Bay Buccaneers along spending time at the beach, and traveling. Terry is a graduate of Lock Haven State University, Lock Haven PA in Health, Physical Education and Recreation

Ashley Davis

Contact: 

Ashley Davis is a Senior Analyst for Triangle2 Solutions, predominately focused on Market Research and Membership Engagement. Previously, Ashley served as the Operations and Change Management Coordinator for G42 Leadership Academy, a nonprofit organization in Mijas, Spain. She graduated with honors from the University of Pittsburgh with a degree in Business Administration and has spent the better part of the last 5 years residing in Asia and Europe. Currently, she lives in Denver, Colorado with her partner and her dog, Franklin.

andrew roberts

For 25 years, Andrew has been a curious practitioner and coach of the art and science of nonprofit leadership. At his core, Andrew believes that rigorous analysis is the one foundational lens from which to view any situation in the creation of maximum impact for mission driven organizations.

Andrew most recently served as the COO of Volunteers of America OH & IN where he led the agency’s execution of the strategic plan for a multi-faceted $80 million human service and health care organization with 50+ locations and 5 distinct impact areas. During his tenure the organization completed the first 2-state merger in VOA history and responsibly grew the impact in helping all served reach their potential. The assets of the organization tripled during his tenure owing in large part to new program development, philanthropy and sunsetting of obsolescent programming offerings. 

Prior to VOA, Andrew was CEO of the Central Ohio YMCA.  He was also on the board of the YMCA Retirement Fund.  In addition, as the CEO of the Greater Waterbury YMCA Andrew was responsible for the strategic planning and operational management of the association.

Andrew brings an impressive record of executive leadership and knowledge of all aspects of operations in both the nonprofit and corporate sectors. 

Andrew holds a master’s degree in business administration from Harvard University (MBA) and a master’s of management in human services from The Heller School at Brandeis University (MMHS).

Andrew resides in Dublin, OH with his wife Mimi Rivard and their three children Simone, Andre and Derara.

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