YMCA of Greater Houston: 333% Brand Awareness Growth

Image of the Houston, TX skyline. It represents the project profile (case study) showing the results that Triangle2 nonprofit consultants achieved while working with the YMCA of Greater Houston (nonprofit).

Project Overview

Triangle2 partnered with the YMCA of Greater Houston to address a brand awareness challenge and turn it into a success story. By leveraging strategic research and data-driven insights, we increased brand awareness from 3% to 13% in just 2.5 years—exceeding their 3-year goal by 30% and achieving it 6 months ahead of schedule.

The YMCA of Greater Houston struggled with low awareness, limiting their community impact. Despite offering services beyond fitness programs, only 3% of Houston residents were aware of their full range of offerings.

Key Challenges

  • Low brand awareness at 3% 

  • Misconceptions about YMCA services ("I didn’t know the Y did that")

  • Goal to reach 10% awareness in 3 years

  • Need for data-driven insights to guide strategy

Solution

Triangle2 used a research-driven approach to drive awareness growth:

  • Conducted baseline awareness study showing 3% awareness and conducted periodic follow-up surveys

  • Identified perception gaps and opportunities

  • Provided insights for campaign and strategy development and refinement

  • Supported pricing strategy and offerings with data-driven recommendations

Results

With insights from Triangle2, the YMCA of Greater Houston achieved:

Key Achievements:

  • Exceeded 3-year goal by 30% 

  • Met target 6 months early

  • Provided insights shaping long-term strategies

T2 Contact:

Rosemary Lengefeld | Rosemary@Triangle2.com | (832) 978-2397

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