Innovative Strategies for Long-Term Growth

Overview

YMCA Blue Ridge Assembly, a leading conference and retreat center, was exploring innovative strategies to maximize space utilization and drive long-term growth, and was considering whether Family Camping would be a solution. Volunteer and staff leadership aimed to assess market demand, pricing models, and participant preferences to make an informed decision.

Triangle2's Role

Triangle2 conducted a market feasibility study, using surveys and data analysis to provide actionable insights on market demand, pricing, and program priorities.

Market Research and Data Analysis: We conducted a phone survey in YBRA’s key regions to assess interest, pricing expectations, and program preferences. The results highlighted participants' top values, including preferred cabin types and activities.

Strategic Guidance: Using these insights, we provided clear recommendations on pricing, lodging development, and program planning to inform YBRA’s strategic direction directly.

Outcomes Achieved: A Clear Path Forward for Growth

The study provided critical insights that allowed YBRA leadership to confirm market demand, prioritize investment in cabins and amenities, and set pricing strategies, laying the groundwork for a board-approved strategic plan for the family camp program's long-term success.

• Market Demand for Family Camp: Insights and Investment Priorities Confirmed strong interest in family camp, with 40% of respondents indicating they were "somewhat" or "very likely" to participate. This validated market demand, along with data showing that 66% of respondents preferred full-facility cabins and expressed high interest in various amenities, directly informed capital investment priorities and guided the development of related programs and activities.

• Optimized Pricing and Lodging Strategy: We provided specific, validated price points for different lodging tiers, enabling YBRA to build a sustainable financial model for the new program.

• Actionable Strategic Plan: The findings were used in a strategic work session to develop operational, program, and marketing plans, culminating in a final report and a clear roadmap for execution, which was presented to the Board of Directors.